Vivar is an independent graphic design studio directed by Luciano Menéndez, primarily focused on visual identity, icon design, and illustration. We are dedicated to developing clear and effective graphic solutions with a practical approach that aims to adapt to each client’s expectations and goals.
In recent years, we have had the opportunity to work on various projects for clients from different parts of the world, allowing us to broaden our perspective and deliver designs tailored to each market’s unique characteristics.
Additionally, we have collaborated with agencies and startups on projects for brands such as Ford, Hotels.com, YPF, Mercado Libre, Gillette, and Discovery Channel, among others. These collaborations have been key to refining our work, keeping us focused on efficient and functional solutions that truly add value for our clients.
Services:
We build clear and flexible brand systems that express who you are and where you’re going, identities designed to grow and adapt over time
We define a strong visual direction to bring coherence and clarity to every piece, from concept to execution
Custom illustrations that add character, tone and narrative to your brand, designed to communicate ideas in a unique way
We design editorial pieces with a strong balance between content and form, layouts that guide reading and enhance the message
Clear, consistent icons designed to work as a system, functional, simple and aligned with your visual language
We design websites focused on clarity, structure and visual coherence, intuitive and well-organized interfaces
Packaging design that connects product, brand and experience, translating clear concepts into tangible, well-crafted pieces
About me
I’m Luciano Menendez, graphic designer and creative director at Vivar.
My role within the studio is to guide each project from concept to execution, making sure every visual decision has a clear purpose. I’m especially interested in how ideas translate into systems: how identities behave, how they scale, and how small details shape the overall perception of a brand.
I value clarity, structure, and thoughtful design processes. Rather than chasing trends, I focus on building visual solutions that feel consistent, intentional, and easy to use across different contexts.
Vivar operates as a focused, collaborative studio, where close communication and attention to detail are central to the way we work.
We have worked with clients from diverse industries across different parts of the world. Our projects range in scale and complexity, from focused design systems to broader visual identities. Each collaboration is shaped by its context, objectives and long-term needs. Below is a selection of clients we have worked with: